The Super Bowl is undoubtedly one of the biggest sporting occasions on the planet. Millions tune in from around the world to watch the action unfold. But, over the years, you could say that the halftime shows have become as big of a draw as the football itself. So naturally, therefore, many question just how important halftime performances have become.
There are many reasons to believe that the Super Bowl’s halftime show is of significant importance nowadays. And we’ll start with the fans known as casuals. Yes, you will naturally get a lot of people who go to watch the action unfold live, with millions more watching on TV, who haven’t really got a serious interest in American football or the NFL. But, what the halftime show does is add to that number even further. People may not even tune in for the football but instead to see one of their favourite acts perform live.
The Super Bowl is naturally a monumental occasion on the gambling front. And it’s probably the most famous NFL event for betting fans too. Now, you may be thinking how the halftime show is important in this respect. Well, at the halfway stage, betting operators are going to release even more deals for those who want to place wagers on the outcome of the game, for example. And, while the halftime show plays out, it gives punters plenty of time to do their due diligence before placing their bets. Of course, they’ll be doing this while listening to some great music, so it’s a win-win situation.
When you’re talking about the Super Bowl halftime show, you’re not talking about any old musical acts. Instead, you’re talking about legends and icons from the music industry putting on the performance of their life. Over the years, there have been some excellent halftime shows starring the likes of Prince in 1997, U2 in 2002, Michael Jackson in 1993, Diana Ross in 1996, Beyonce and Destiny’s Child in 2013, and many more. Their performances have become iconic, with many of them viewed millions of times on the streaming platform YouTube.
Because, when you think about it, the Super Bowl is very much an entertainment show. It’s not exclusively about American football and the NFL. It’s about showing off the best of the best. So, viewers will see NFL megastars such as Tom Brady in action on the field, but they will also have a chance to see artists like Dr Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, 50 Cent and Eminem perform too. And you’re not going to find many people complaining about that.
But, as we mentioned earlier, you could always argue that the Super Bowl halftime show’s greatest importance is to get as many eyes on the spectacle as possible. And, even if people are tuning in to watch the halftime show primarily, you never know; they could become NFL fans after watching the football unfold on the field. It’s what usually happens anyway.