23-year-old singer, guitarist, and songwriter Elliot James Reay returns with the new single, ‘Who Knew Dancing Was A Sin’. Fresh from appearing at this year’s Great Escape Festival, ‘Who Knew Dancing Was A Sin’ pays homage musically and visually to the Northern Soul dance scene still thriving in Reay’s hometown of Manchester, and now being embraced by a new generation – watch this space for more from the hotly-tipped artist to follow soon.
‘Who Knew Dancing Was A Sin’ throws contemporary light on an old-school premise: Reay’s partner fears he’s been unfaithful, when really he’s just dancing the night away. With deep bass groove, sharp guitar stabs, and driving drums, it’s a powerful enticement to dance as Raey growls, quavers and coos over his passion for movement. The music video for ‘Who Knew Dancing Was A Sin’ finds Elliot in the hot-seat, suited-up and disheveled as thrilling flashbacks cut to the truth (a passionate group of young Northern Soul dancers).
For just his fourth song to date, Reay reunites with writer-producer duo SOAP (Manchester’s Josh Noble and Karl Ziegler) alongside fellow co-writers Annielle Lisiuk and Glen Roberts. ‘Who Knew Dancing Was A Sin’ follows March’s ‘Daydreaming’ – a swooning ballad infused with cinematic grandeur and eerie longing. Before that came the upbeat and stylish ‘Boy In Love’, with a video shot on the streets of his hometown, and breakthrough hit ‘I Think They Call This Love’, which enthralled millions around the globe with Elliot James Reay’s refreshing take on the classic rock ‘n’ roll sound.
Influenced from an early age by artists like Roy Orbison and Elvis, Elliot James Reay now channels that pioneering era of culture into his music to incredible effect. A truly sensational debut, ‘I Think They Call This Love’ has amassed over 121 million global streams, earned 1 billion views across 160,000+ TikTok creates, climbed Spotify Viral Charts in over 27 countries, and helped Reay build a loyal fanbase of more than 5 million followers. ‘Who Knew Dancing Was A Sin’ further introduces a fascinating new talent who, clearly, has much more to share.
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