Following their critically acclaimed debut album Black & White Movie, Liverpool-born singer-songwriter Andrew Gower and his band Gustaffson are back with their latest single, Dance To The Algorithm. Listen here.
The track is an uptempo retro-funk anthem that questions how we consume music in 2025, provocatively asking: “Do you dance to the algorithm?” Potter’s vibrant production draws inspiration from early Mark Ronson Motown sounds, perfectly complementing Gustafsson’s sharp, succinct delivery and cinematic storytelling. A modern classic which gives us a taste of what’s to come from Gustafsson in 2026 as the band continues to explore how music connects us in a digital world, while maintaining their signature lush, widescreen sound.
Speaking on the track, Andrew said: “The best artists of years gone by have all proven you can write about profound and important worldly subjects yet still entertain your audience. I was lucky enough to attend a screening of a Beatles 64 documentary last year around the release of our debut album. During the Q&A Giles Martin spoke about modern music and how audiences digest art in 2025; there was one line that stuck with me, ultimately inspiring me to write this single.”
The accompanying music video, directed by lead singer Andrew Gower, explores a lonely astronaut’s journey through Manchester in a quest to find real music in a confusing algorithmic world. It follows a long list of artistic Film & TV collaborations, creating stand alone and timeless vignettes for Gustaffson’s music.
Gustaffson was formed by Andrew Gower and lifelong friend James Webster (guitarist and co-writer). The band’s collaboration with Craig Potter began serendipitously on a film set, ultimately leading to the recording of Black & White Movie at Blueprint Studios in Manchester, the same studio where Potter recorded Elbow’s Mercury Prize-winning album The Seldom Seen Kid.
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