South Yorkshire singer-songwriter Sam Scherdel continues his unstoppable rise with the announcement of new international and UK live dates, including an official showcase run at SXSW in Austin, Texas, as well as his ongoing Live Nation-presented UK Spring Tour.
The breakthrough moment comes following the viral success of his latest single “Somewhere in the Middle”, which recently featured on ITV’s hit show Love Island and has now surpassed 1.2 million streams on Spotify – a number that continues to climb week by week.
With labels approaching the artist on both sides of the Atlantic, between 12–18 March, Scherdel will head to Austin, Texas, where he will represent the North of England at SXSW, performing a series of official showcases at the world-renowned music conference – a major milestone for the rising songwriter and a key moment in taking his music to a global stage.
The news follows a remarkable year for the South Yorkshire-born artist, whose soaring ballad of love, compromise and connection first exploded on TikTok – gaining over one million views in just four days – before crossing into the mainstream. From US television interest to label conversations and national radio spins across BBC Introducing, Radio X and Absolute Radio, the momentum behind Sam continues to build.
The tour marks Sam’s first national run with backing from global live music powerhouse Live Nation, bringing his powerful live show to audiences across the UK before concluding with a hometown celebration in Sheffield.
With tickets already selling fast, the shows promise the kind of intimate, emotionally charged performances that have helped transform Scherdel from a regional favourite into one of the UK’s most exciting rising songwriters.
UK SPRING AND SUMMER TOUR
SXSW Showcase Dates – Austin, Texas
12–18 March – SXSW Festival (Multiple showcases) – Austin, Texas
UK DATES
20 March – Glasgow – Audio
2 April – London – The Grace
3rd May – Sheffield – Hallamshire Hotel
16th May – Brighton – The Great Escape
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