Rising indie-pop quartet SOAP exist in that rarefied space where they can earn attention from Radio 1’s Future Alternative, Rock Sound and Upset while also enthralling big audiences as guests to the likes of Busted and The Vamps. Now SOAP plan to level up to bigger things from that promising first stage, beginning as they now share the new single ‘Awkward Now’. Listen HERE.
Playful pop-rock is the name of the game with ‘Awkward Now’. Set to a foundation of jangly acoustic guitars, the boys’ four-way vocal harmonies mix campfire singalong fun with a touch of classic Britpop infectiousness, leading to a rousing, rambunctious finale. The song’s fun factor is elevated by lyrics which capture an uncomfortable but all-too-familiar experience: those accidental post-breakup meetings where you’d rather be anywhere else.
Having first formed in 2019, SOAP move between genres from indie-rock to pop-punk and more introspective balladeering, but never lose sight of their love of a massive pop hook. In addition to the bands mentioned above, they also cite the likes of The Cure, Weezer and Bleachers as key influences. SOAP’s lyrics chart relatable experiences in young adult life, from feelgood moments to tougher times – sometimes with a light-hearted twist as with ‘Post Sex Ping Pong’.
Their first two EPs, ‘Born On The Internet’ (2022) and ‘Complaining. (But There Is Music)’ (2023) emerged via the pop-punk indie label Slam Dunk Records, but last year’s high-energy take on the ABBA classic ‘SOS’ attracted a much wider audience with 6 million streams to date, which they built upon with their third EP ‘Indoor Sports’ (2025). Their larger-than-life personalities and chirpy covers (B-52s, Wallows, Cage The Elephant) have attracted 15 million likes at TikTok.
This year has seen SOAP complete a sold-out UK headline tour, while they also topped the bill at Abbie McCarthy’s Future Karma at The Lower Third, London. Expect more new music and exciting tour plans to come in 2026.
Comments are closed.