The globally recognised creative force, Yungblud, released his fourth studio album, and most ambitious body of work to date.
‘Idols’, the first installment of a double album project (with the release date of part two to be announced) marks a coming of age for the 27 year old artist, whose last two albums went to number one in the UK, and whose back catalogue has generated 6 billion global streams.
The 12-track offering was recorded in Leeds with a small team (Yungblud was joined by longtime songwriter and producer partner Matt Schwartz, as well as guitarist Adam Warrington and multi instrumentalist Bob Bradley) a short distance from the musician’s home city of Doncaster, in an effort to shut out external influences and steer clear of the well-trodden, formulaic approach often found in mainstream studio songwriting and production.
The album’s first release ‘Hello Heaven, Hello’ broke the mould of the traditional single, with the track’s full 9 minutes and six seconds being premiered as Jack Saunders’ Hottest Record on BBC Radio 1 in March.
The raucous ‘Lovesick Lullaby’ followed thereafter, when the musician celebrated its release by turning up to the iconic London pub, the Hawley Arms, to pour drinks for fans from behind the bar.
Recent single, ‘Zombie’, saw Yungblud’s creative collaboration with Academy Award-nominated Hollywood film star, Florence Pugh, in a heart-wrenching music video, an ode to British healthcare workers. ‘Zombie’, arguably his most profound single to date, showcased a new depth in the musician’s songwriting arsenal.
The album is accompanied by a stunning live performance visional of focus track ‘Ghosts’; a powerful piano ballad, featuring one of the strongest vocal performances of Yungblud’s career. Tomorrow, Saturday June 21, Yungblud will return for the second year of his curated festival, Bludfest, at the Milton Keynes National Bowl. The eclectic lineup will include global artists Chase Atlantic,blackbear and Denzel Curry, as well as British rising stars, Rachel Chinouriri and Nieve Ella.
Visit Bludfest.com for more information.
Comments are closed.