Amazon Music announces a landmark expansion of the Breakthrough programme. For the first time, Amazon Music is pairing its celebrated artist development initiative with the launch of Breakthrough Songwriters – its first dedicated investment in songwriting talent.
With this announcement Amazon Music will welcome rising star Skye Newman as the latest Breakthrough artist, alongside acclaimed songwriters Amma (Lauren Keen), Tre Jean-Marie and Carrie K, who launch the Breakthrough Songwriter programme.
Designed to support emerging talent at pivotal moments in their careers, Amazon Music Breakthrough provides support for artists and songwriters to accelerate their journeys into the mainstream through bespoke opportunities, creative support and global exposure.
To celebrate the expanded programme, Amazon Music also launches the new Breakthrough Songwriters playlist in the UK and US today, spotlighting the work of each songwriter and celebrating the creative minds behind the music. Listen here.
Leading this year’s programme is Skye Newman, one of the UK’s fastest-rising musical talents, whose distinctive blend of pop, soul and raw, personal storytelling has quickly established her as an artist to watch. As part of her Breakthrough campaign, Skye will release a brand new Amazon Music Original on Friday 13th November, “Survival (Amazon Music Original)”, which will be available to listen to exclusively on the streaming service. She will perform the track for the first time at her Brixton shows this week, where all five shows are sold out, making her the first female solo artist to sell out five nights at the venue.
A video featuring the special new interpretation of “Survival (Amazon Music Original)” by Skye accompanied by a full string section and keys, will then be released on Friday 20th November, and available to watch in the Amazon Music app and on Skye’s YouTube channel.
Skye says: “Being named Amazon Music’s Breakthrough artist is such a huge honour. This is already such a special time for me. I’m in the middle of my biggest headline tour yet, The Survival Tour, and about to step on stage for the first of five sold-out nights at Brixton Academy back home in South London! To be recognised by Amazon Music at this moment means so much.”
For the first time, Amazon Music Breakthrough will also introduce Breakthrough Songwriters. This new initiative represents the streaming services’ commitment to investing in songwriting talent, providing a development fund and giving career-defining opportunities to the creators behind the music.
This year’s talented list of songwriters includes Amma (Lauren Keen), a rising British artist whose credits include collaborations with FLO, JoJo and Nao. Amma made her live debut supporting her sister RAYE in 2025, and has performed at All Points East and Capital’s Jingle Bell Ball, and is currently on tour with Breakthrough artist, Skye Newman. Check out the ‘Written By Amma’ playlist here.
“It’s an honour to be recognised as one of Amazon’s Breakthrough Songwriters and to be the first of this new category. Amma (Lauren Keen) said. “I have had a fulfilling year on the road, and I am beyond excited to get back into the studio and make new music! Spending the next month on tour supporting the beautiful Skye Newman who’s leading this year’s breakthrough programme!”
Tre Jean-Marie, one of the UK’s most sought-after songwriters and producers, whose impressive catalogue spans artists including Craig David, Little Mix, FLO and Olivia Dean. He co-wrote and produced Nathan Dawe’s BRIT Award-nominated single ‘Lighter’ featuring KSI, while his work on Olivia Dean’s ‘Dive’ further cemented his reputation as one of the UK’s leading hitmakers. Listen to the ‘Written By Tre Jean-Marie’ playlist here.
Tre added: “I’m really honoured to be part of the first Breakthrough Songwriters programme. I’ve been fortunate enough to work with some incredible artists throughout my career, but I still feel there’s so much more I want to achieve creatively. To have Amazon Music recognise that potential and invest in what’s next is really exciting, and I can’t wait to explore the opportunities ahead.”
Completing the cohort is Carrie K, acclaimed American songwriter and producer whose work across pop, alternative and country includes collaborations with Noah Kahan, Halsey and Sienna Spiro. Her credits also include Koe Wetzel, Dermot Kennedy and Suki Waterhouse, demonstrating her versatility across alternative, pop, rock and country. Explore this and more on the ‘Written By Carrie K’ playlist here.
Carrie says: “I’m so proud to be one of the Amazon Breakthrough songwriters. It’s so encouraging getting to be a part of this and I can’t wait to keep making songs with artists that I love!”
Breakthrough is Amazon Music’s program to support emerging artists, aimed at amplifying the best new talent and championing them at the most crucial moment in their careers. Amazon Music works with each Breakthrough artist and their teams to develop long-term, customized, global plans that are unique to each artist, with no two Breakthrough campaigns looking the same.
Recent Amazon Music Breakthrough artists include Chappell Roan, Sienna Spiro, Odeal, and Elmiene. The program supports emerging artists through prominent playlist placement, livestream performances, festival appearances, tailored marketing campaigns and events, social media promotion, merchandise, Amazon Music Originals, and editorial content. Through this long-term commitment, Amazon Music helps artists reach new audiences at pivotal moments in their careers.
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