Vevo announces the release of Bow Anderson on DSCVR at Home performances of “Sweater” and “Heavy.” Vevo DSCVR focuses on the development of emerging artists, through performance content and careful curation. Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR series include Billie Eilish, dodie and Kiana Ledé. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and provides exposure to new audiences through the platform.
Bold, frank and refreshing, few brand new artists announce their arrival to the pop arena quite like Bow Anderson. In the fabric of “Sweater,” you’ll unpick the threads that have inspired the 23-year-old’s life: the passion and bombast of 60’s soul, strong female role models and the beats and attitude of modern hip-hop. The release of “Sweater” is followed by Bow’s new single, “Heavy.”
“Sweater” and “Heavy” are now streaming on all platforms. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.
Born and bred on the east side of Edinburgh, the 23-year-old singer is already making waves with her debut single ‘Sweater’, fusing Motown-inspired Northern Soul with modern popcraft.
Anderson’s brassy vocals sound wise beyond her years, paired with bright piano chords and a toe-tapping groove.
ABOUT VEVO: Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.