Bruce Melodie, one of East Africa’s most celebrated artists, has teamed up with global dancehall/reggae icon, Shaggy for a groundbreaking collaboration with their new track, ‘When She’s Around (Funga Macho).’ Fusing the best of African rhythms and reggae vibes, the genre-defying song – now available on all digital platforms via S-Curve Records – showcases the rich diversity of contemporary music and is accompanied by a playful music video, captured in Miami Beach and directed by Jay Will (M.I.A, Lee Scratch Perry, Kayne West, Shaggy & Major Lazer), which will premiere at 5PM GMT today here.
‘When She’s Around (Funga Macho),’ produced by AJR, is a testament to the power of collaboration, transcending geographical boundaries to create a seamless blend of African and Caribbean influences, infectious melodies and rhythms. The song not only celebrates the unique talents of Bruce Melodie and Shaggy but also signifies a cultural exchange that invites listeners to explore the shared emotions and experiences that connect us all.
Poised to be the first breakout Afrobeats artist from East Africa, Bruce Melodie expresses his excitement about the partnership, stating, “Collaborating with Shaggy has been a dream come true. It’s an incredible opportunity to bring our distinct styles together. “When She’s Around (Funga Macho)” is a fusion of our worlds and I’m excited for fans around the world to hear it.”
Shaggy adds, “Bruce’s talent is undeniable and this collaboration opens up new horizons for both of us. I’m thrilled to be a part of this project and hope it spreads joy and happiness the world over.”
The duo recently made their live performance debut of ‘When She’s Around (Funga Macho)’ on the inaugural Trace Music Awards which broadcasted in over a dozen countries, further solidifying Bruce’s position as a rising star in the International music scene. Watch their performance here.