Amazon Music releases a brand-new Amazon Original Orchestration of Afrobeats megastar Davido and his hit single ‘FEEL’. The Amazon Original ‘FEEL (Orchestral Version – Amazon Music Original)’ is available now, exclusive to Amazon Music listeners, listen here. A brand-new music video, starring Davido featuring The Compozers and a full African Orchestration will follow on the 27th October – available to watch on Amazon Music and on Davido’s YouTube channel following it’s release.
Speaking about the Amazon original, Davido says “’FEEL’ is a song that means so much to me and really represents honourable love. When Amazon asked me to come in as the first African artist to be a part of this series, I was excited and wanted to challenge myself to take things to new heights with a brand new arrangement.
It was amazing getting to work with my brothers the Compozers, and this talented group of musicians, singers, and dancers – being at AIR studios and working with the Amazon music team was a privilege – I can’t wait for you all to experience the magical track and music video that we created.”.
As a cultural ambassador of Africa, prominent voice of human rights, and with music recognised around the world, known for his infectious rhythms, and relatable lyrics that often touch on theme, relationships, and social issues, Davido is one of the most successful and influential Afrobeats artists of his generation. ‘FEEL’ was originally released via Columbia Records UK and became a breakout track from Davido’s ground-breaking fourth studio album entitled ‘Timeless’, second to his summer smash ‘UNAVAILABLE’.
Pushing the boundaries of the Amazon Original Orchestration programme, the track was produced with Davido’s close collaborators, The Compozers, and features Balimaya Project who are known for bridging West African folkloric Mandé music together with jazz, along with the sounds of Black London, to create an eclectic, soul-stirring rendition. They were accompanied by a full orchestra and a 36-piece choir, blending a classic orchestration approach with rich African instrumentation and traditions.
Accompanied by the original African orchestration and musicians, including The Compozers and Balimaya Project, the stunning glass structure was transformed with boldly coloured drapes and fabrics to match the celebratory and joyous nature of the track. Showcasing the space and musicians in one stunning and consistent evolving camera move, the video was captured using an intricately choreographed one-shot technique.