Multi-platinum international artist Dennis Lloyd releases new track and video for, “Unfaithful” today via Arista Records. .  The song was written and produced by Lloyd and the video was filmed in Ein Gedi, a nature reserve in Israel. The imagery in the video of “Unfaithful” is inspired by the story of Ophelia in Shakespeare’s’ “Hamlet.”

Lloyd explains, “‘Unfaithful’ is about the feeling of disbelief and loneliness after losing someone you care about. It’s realizing what you had only after that person is gone. This is ‘Unfaithful’”.

Lloyd’s global ascent continues to build momentum. “Unfaithful” follows the release of “Wild West” which was featured in-game use for FIFA 20. The Never Go Back Tour: Part III kicked off on November 14th, and spans across16 European countries including London Scala on December 10th and Manchester Gorilla on December 11th. See full list of dates HERE.

Lloyd also hit a milestone by crossing one billion streams across all platforms. This summer, Lloyd released an acoustic version of “Aura” off of his Exident EP, as well as his rendition of Audioslave’s “Like A Stone” featuring guitar legend, Tom Morello, exclusively for Spotify Singles at Electric Lady Studios.

Born and raised in Tel Aviv, international artist Dennis Lloyd released his highly anticipated debut EP, Exident this spring. The lead single, “Never Go Back” landed on Spotify’s sought-after playlist, Today’s Top Hits on day one of it’s release. TIME Magazine praised “Never Go Back” as an “equally alluring follow up” to Lloyd’s global smash, “Nevermind.” In addition, Forbes proclaimed, “Lloyd creatively blends the elements of pop, R&B, rock and reggae, breaking global boundaries in addition to crossing them.” Lloyd traveled the world on the sold-out ‘Never Go Back Tour,’ with highlights including show-stopping sets at Coachella Valley Music & Arts Festival, New York City’s Governor’s Ball, and Dover, DE’s Firefly Festival.

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