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Duran Duran share video for ‘Anniversary’

DURAN DURAN SHARE GROUNDBREAKING NEW MUSIC VIDEO FOR ‘ANNIVERSARY’

Duran Duran share the incredible new video for ‘ANNIVERSARY’, directed by BAFTA-winning artist, photographer and filmmaker, Alison Jackson, whose widely published work explores the cult of celebrity, using highly styled lookalikes and actors. ANNIVERSARY is taken from the band’s upcoming fifteenth studio album ‘FUTURE PAST’, set for global release on October 22 via TAPE MODERN for BMG. Pre-order/save/add HERE

The video was shot over three days at the historic Belvoir Castle in Leicestershire, which dates back to the 11th century. Graciously opening its doors to a wealth of celebrity lookalikes, Alison Jackson created lavish scenes of pure decadence, which are wonderfully provocative and underlined with a healthy sense of humour. Watch what Elton John, The Queen, Daniel Craig, Lady Gaga, Dolly Parton and a host of others get up to in one long weekend with Simon, John, Nick and Roger!

Speaking on the video, Jackson said; “I’m thrilled to have been asked by Duran Duran to make their music video – creating an iconic party for their 40th anniversary, bringing celebrities together from past and present.” 

Additionally, on October 21 at 8pm BST, a special livestream event via Dreamstage will include an exclusive, live Q&A with the band and renowned Billboard editor, Larry Flick, as they reveal untold stories about their time together. They will be joined by Alison Jackson for the global premiere of ‘Double Take’ – a half-hour documentary film by award-winning director, Gerry Fox and Una Burnand, that gives viewers an exclusive behind-the-scenes look at the artistry and hard work that went into making the band’s sensational music video for their latest single, ‘ANNIVERSARY’. Watch the trailer here. The performance will replay for US audiences as 1am BST, followed by a 72-hour VOD period. The livestream will be the first event to be broadcast from the Now Arcade at the Outernet in Soho, London, prior to the venue’s opening later this year.  Tickets are available HERE.

Duran Duran bassist and founding member John Taylor revealed, “‘ANNIVERSARY’ is a special song for us. Obviously, we were conscious of our own impending 40th anniversary of making music together, but we wanted the song’s meaning to be inclusive in the broadest possible way. After playing and working together for so long, we very much appreciate what ‘being together’ and ’staying together’ can really mean, it’s not something we would have thought song-worthy 40 years ago but we do today! It was also fun to build a track with hints of previous Duran hits, they’re like Easter eggs, for the fans to find.”