Today sees the release of global superstar Ellie Gouldings highly anticipated fourth studio album “Brightest Blue”. Out now on Polydor.

The album is presented in two parts, the first 13 tracks are the thoughtful contemplations that make up Brightest Blue(executively produced by Ellie Goulding & Joe Kearns) and the second part, EG.0, consists of huge pop bangers with collaborators including Lauv, Swae Lee and the late JUICE WRLD. Across the two halves Ellie enlisted a number of writers and producers to help create the finished product, including the likes of Tobias Jesso Jr., Starsmith, ILYA, serpentwithfeet, Patrick Wimberly (of Chairlift) and Jim Eliot amongst others.

Explaining her reasoning behind the double album Ellie says “I’m fascinated by the mechanics of writing a big pop song, but it’s something different from what’s on Brightest BlueEG.0 is a collection of songs that I’ve written as a somewhat of a character, where it’s literally like my alter ego. I liked the idea of being able to play a really strong powerful woman, which wasn’t the case on Brightest Blue.” Though her voice is confident and passionate on Brightest Blue, it explores her insecurities – but EG.0 is pure bombast. “They really show my craft as a writer because it ain’t easy writing those big American songs – and I’ve learned to be proud of that in a different way.”

Today also sees Goulding announce “The Brightest Blue Experience” a one-off exclusive pay-per-view performance presented by ‘Live Now’, recorded and live streamed from London’s iconic V&A (Victoria & Albert Museum) on 26th August 2020. The showcase will see Ellie perform tracks from her new album for the first time as well as some fan favourites. Ellie will be accompanied by a special ensemble of live musicians and a very special guest – to be announced in the coming weeks. Fans can apply for the presale here from Friday 17th July at 8am until Monday 20th July at 8am.


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