Michael Bublé celebrates today’s release of his new album ‘HIGHER’ in spectacular fashion with the announcement that his new video for the ‘Higher’ single will physically premiere from outer space here at 1pm UK time. A custom built “MB” aircraft has been created by the UK company Sent Into Space, who will launch the video directly to the multiple Grammy winner’s YouTube channel. The launch is part of a social media campaign that has been previewing online this week.
Michael said, “This is a dream come true for me. I’ve always had a fascination with outer space. Derek Hough directed the video and he is one of the most talented humans in America right now. I feel I’ve made the best record of my career and it only seemed right to present this video from the highest place possible.”
“What says HIGHER more than launching your video and album from space,” commented Tom Corson, co-Chairman & COO, Warner Records. “The whole global team is fired up about Michael’s new album… it’s stratospheric!”
Michael’s current single ‘I’ll Never Not Love You’ has received an overwhelmingly positive response at radio. The song achieved the highest UK airplay position of Michael’s career as it peaked at #9, with key support including an A-list and Tune of the Week at Radio 2. The accompanying video – Michael Bublé’s love letter to films, which stars his wife actress Luisana Lopilato – is a viral sensation.
With a career that includes four UK #1 albums, four Grammy wins, multiple Juno awards, six multi-platinum albums, sold-out global arena tours, well over 14 billion streams worldwide, and a new album that many call his best record ever, Michael Bublé’s ‘HIGHER’ is ready for lift-off!