Hovvdy, Music, New Single, TotalNtertainment, I'm Sorry

Hovvdy Share New Single ‘I’m Sorry’

“quite possibly be the closest thing to magic” – The Line Of Best Fit

Austin, Texas duo Hovvdy have released “I’m Sorry,” a new single co-produced by Andrew Sarlo. Stacking on Will Taylor’s growing pop sensibility, “I’m Sorry” carves a beat around the artist’s hollowed-out, echoing vocals. Jumbled feelings in flux swirl a cloud of granular electronic ambience. “I’m sorry,” he sings. “Going under the water again.”

Of the song and stylistic venture, Taylor says: “‘I’m Sorry’ is about the mixed emotions when a relationship has to change or end. Grief and relief. We were excited to pull the guitars back to let the vocals and ambient textures shine. The clank and swing of the programmed drums create a resonance and energy that brings it all together.”

“I’m Sorry” follows on from another Sarlo-produced single, “Runner,” released last month.

Together as Hovvdy, Charlie Martin and Will Taylor hold together sonic memories. They met at a baseball game while on tour drumming for different bands. Back home in Austin, the two Texas natives discovered both held batches of compatible songs, intended for solo projects. They merged as Hovvdy instead. They’ve quietly unleashed three beautiful, poignant records in to the world, with the Austin duo’s third album, Heavy Lifter, released less than a year ago.

For more information head to www.hovvdy.com