Vevo announces the release of the new DSCVR performances from Inhaler of “It Won’t Always Be Like This” and “When It Breaks.” Vevo DSCVR focuses on the development of emerging artists, through performance content and careful curation. Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR series include Billie Eilish, AB6IX and Alfie Templeman. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and provides exposure to new audiences through the platform.
Inhaler consists of Elijah Hewson, Robert Keating, Ryan McMahon and Josh Jenkinson. The four high school friends bonded over a low of similar music, including The Stone Roses, Joy Division, The Strokes, Depeche Mode, Interpol, Kings Of Leon, The Cure and more. Since the release of their debut single, “It Won’t Always Be Like This,” Inhaler have amassed a die hard fanbase, racking up over 25 million streams.
As for their new single, “When It Breaks,” the band explained, “The lyrics and the music communicate the anxiousness of how we were all feeling and still are now a couple months later. It’s our interpretation of this strange and imperfect world we’ve come to live in. Things are gonna change and we are gonna be there when they do.”
“It Won’t Always Be Like This” and “When It Breaks” are now streaming on all platforms. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.
ABOUT VEVO: Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.
You can find the rest of the series playlist here: https://www.youtube.com/user/VEVODSCVR