KAYTRANADA returns to share a new music video from his recently released album BUBBA. Need It featuring Masego takes place in a grimy club inspired by the 90’s gangster classic Belly. In the video, KAYTRANADA ends up soundtracking bathroom business deals and stunning fistfights turned dance-offs. Need It is the second single to get the visual treatment from BUBBA, following 10% featuring Kali Uchis and directed by Steven Isaac, and arrives on the heels of Kay covering Rollacoaster last week.
BUBBA is the highly-anticipated follow up to KAYTRANADA’s breakout debut 99.9% and features Pharrell Williams, Tinashe, Kali Uchis, GoldLink, Charlotte Day Wilson, Estelle, VanJess, Masego, Mick Jenkins, SiR, and more. The album landed at #1 on the Electronic Albums chart and #3 on the R&B Albums chart upon its release and is available for vinyl pre-order on his website.
Watch Need It featuring Masego and listen to BUBBA above. Stay tuned for more from KAYTRANADA coming soon.
In the past year, he was approached by Brodinski to drop the single “Free Things In Life” on the hotly-tipped French label Bromance, has headlined tours in Europe, Australia and North America, and released his newest single and video “At All” which has already conquered dance floors worldwide and introduced his face to the world with an unforgettable video. Now, as he continues to bridge the gap between the dance world and hip hop/RnB, he is prepping a solo album for 2015 and a series of high profile collaborations that will confirm his position as one of the most important producers in today’s musical landscape.