Last Christmas saw LadBaby capture the public’s imagination when their comedy hit ‘We Built This City On Sausage Rolls’ went straight to #1 – in the process triumphing over a host of famous faces and festive favourites. And now they are back to do it all over again, with a fresh paean to puff pastry snacks.
Their new single ‘I Love Sausage Rolls’ is an appetite-arousing, playful twist on Joan Jett’s iconic hit ‘I Love Rock ‘n’ Roll’. With lyrics such as “I Love Sausage Rolls, so put another one in the oven baby”, LadBaby has created an anthem that’ll make you crave a sausage roll at a time when turkey and all the trimmings are tantalising taste buds. They’re also set to release an accompanying video for the track this Friday.
Yet there’s a serious side to LadBaby’s latest entertaining endeavour. The single is released in support of the Trussell Trust, whose mission is to end the need for food banks in the UK. The charity supports a UK-wide network of more than 1200 food bank centres, which provides emergency support to people locked in poverty and campaigns for long-term change for a future without the need for food banks.
Earlier this month, the charity launched a landmark piece of research showing that the growing dependence on food banks should be considered a national crisis. More than 823,000 parcels were provided by food banks between April and September this year, and more than a third of those went to households with children. That’s a 23% increase on the same period as last year – and the steepest increase that’s been seen in a long time.
The Trussell Trust’s recent State of Hunger Report shows that people turn to food banks in desperation. The average weekly income of households at food banks is just £50 once their housing costs have been paid, and 20% of people have no money coming in at all in the month before they’re referred for emergency food.
The money raised last year has been helping the Trussell Trust and its network of food banks work towards ending hunger in three ways: first, it’s helped support food banks to get emergency food to local people in crisis; second, its helped people access additional support that helps prevent them needing the food bank again; and third, its helped fund campaigning work to tackle the long-term drivers of hunger in the UK.