Academy, Grammy and Golden Globe-winning artist and producer Mark Ronson dropped the interactive Instagram music video for “Pieces of Us,” featuring King Princess, from his new album LATE NIGHT FEELINGS (Columbia).
A world first, the video was purpose-designed for Instagram Stories and uses real-time AR effects with zero post-production. It will appear in consecutive 24 hour cycles, each offering the viewer a different kind of interaction. Fans will be able to engage and react using polls, lyric stickers and new Augmented Reality filters into their own Stories
WATCH HERE: https://ron.sn/POU/instagram
The Pieces of Us video is a collaboration between Columbia Records, Sony Music UK’s 4th Floor Creative and Facebook Creative Shop, with Creative Direction from Marriage and is directed by Clare Gillen.
Mark Ronson is an internationally renowned DJ and Academy-Award-winning, seven-time-Grammy-Award-winning and Golden Globe-winning artist and producer.
Ronson spent the first eight years of his life growing up in London, England before moving with his family to New York City. Already a keen student of music, and a huge fan of hip hop, he was 16 when he first began creating mixtapes and trying his hand at DJing.
Born and raised in Brooklyn, NY, King Princess is a vocalist, multi-instrumentalist and songwriter. The product of a musical family, she spent much of her childhood tinkering on the vintage Neve board in her father’s Brooklyn studio, learning guitar and piano along the way. Her 2018 debut single, an ode to untold queer histories titled “1950,” became an overnight smash hit with over 200 million streams to date. The song has achieved Gold status in the United States, Canada and Norway and is Platinum in Australia.