Mei River releases his brand new single ‘17’ today via Columbia/Sony Music Germany. ‘17’ is an exploration of experiencing love at the tender age of seventeen, and features stunning strings and building synths, accompanied by Mei River’s raw vocals. Listen to ‘17’ here.
Of the track, Mei River says:
‘It’s about young love and wanting to stay there forever. I feel the song fits perfectly in the space of being 17 and in love… a teenage movie from the 90s… summer nights, looking up at her window.’
A striking visual for ‘17’ is also released today – shot in black and white and featuring Mei River against a spectacular backdrop. The video was shot in Stenstrand, Torö/Sweden and directed by Daniel Björkman. Of the video, Daniel says ‘In a world where you feel like taking off, running for days, weeks and never looking back. We put ourselves on the edge. As far away as possible. Only to realise you’re never truly alone, even if you hate it or not. That was kind of it. This video.’
Frederik Eriksson aka Mei River is a brand-new producer, singer and songwriter, creating music that explores relatable themes of insecurity, curiosity and loneliness packaged in punchy, euphoric pop music with components of funk and exotica. Notion magazine recently deemed him as ‘one of the most exciting new producers, singer/songwriter’s bursting through the Nordic creative scene’. ‘17’ is his third release to date, following ‘Peter Parker’, and debut single ‘Her’. Both tracks are off his forthcoming debut EP ‘Tall Trees That Never Fell’.