METALLICA ANNOUNCE TWO NEW COLLABORATIONS:
PREMIUM WATCH BRAND NIXON & BLACKENED, A NEW BLEND OF STRAIGHT AMERICAN WHISKEYS
Nixon is thrilled to announce a collaboration with one of the original sideways thinkers: iconic rock band, Metallica. The hard core collection, which includes six watches plus two Limited Editions, was born of long-shared mutual respect for upstarts who buck the system and wind up changing it for good. Nixon x Metallica will be available from 10th September 2018 both in stores and online at Nixon.com. The collection includes six hard rocking models, plus two special limited editions.
Formed in 1981 in the deepest underground, Metallica has become one of the most successful and influential acts in musical history, having sold nearly 120 million albums worldwide while playing to millions of fans on all seven continents. Their multi-platinum discography includes 1991’s “Metallica” (commonly referred to as The Black Album), with sales of over 35 million copies globally (17 million in the U.S. alone). The band’s latest album, “Hardwired…to Self-Destruct,” released on November 18, 2016 on their own Blackened Recordings label, charted at #1 in 32 countries.
Metallica has also garnered numerous awards and accolades, including nine Grammy Awards, two American Music Awards, multiple MTV Video Music Awards, and was inducted into the Rock and Roll Hall of Fame and Museum in 2009. In June of 2018, the band were awarded one of the most prestigious musical honours in the world: Sweden’s Polar Music Prize.
37 years in and counting, Metallica’s fiercely independent spirit continues to inspire a loyal and growing fanbase, with nearly 50 million aggregate followers and subscribers across Facebook, Twitter, Instagram and YouTube—and of course the millions attending their current WorldWired tour.