Vevo announces Mulatto as the next artist in their Ctrl.At.Home series with a performance of “Youngest N Richest” premiering today. Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. Mulatto’s performance follow sessions from Rick Ross, Common, Rapsody, Fat Joe, Jeezy, Jadakiss, Fabolous, A$AP Ferg and more.
Raised in Atlanta, GA, 21-year-old rising rapper Mulatto has been making a name for herself since she was 10 years old. Along with writing all her own lyrics, her witty, sexual verses are unmatched. The Rap Game Season One winner has continually released music since 2016 and recently signed with RCA Records in 2020 for the release of Queen of Da Souf. In June 2019, Mulatto released her EP Big Latto, which included her breakout hit song “Bitch From Da Souf.” The December 2019 release of her follow-up project, Hit The Latto, contained the remix version of the track featuring Saweetie & Trina. Both versions of “Bitch From Da Souf” earned recognition from Timberland, Demi Lovato and more. Prior to the aforementioned, her impressive catalog of music includes Miss Mulatto (2016), Latto Let ‘Em Know (2017) and Mulatto (2018).
Press outlets such as Complex and Okayplayer named her an “Artist to Watch in 2020.” Complex states, “Mulatto’s musical ability is top notch, but the way she carries herself is almost as important. She exudes confidence.” As for her style and delivery, they explain, “She takes the tropes of Southern bounce and infuses them with Atlanta strip club swag, landing somewhere between City Girls and Rico Nasty.”
“Youngest N Richest” is now streaming on all platforms. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.
ABOUT VEVO: Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.