Irish purveyors of hook-heavy indie-rock scorchers, The Academic share the video for their new single, “Not Your Summer.” The track is lifted from the band’s new Community Spirit EP which was released on July 16 via Capitol Records.
The video was directed by Hope Kemp and Ronan Corrigan from Tearjerker Films, who have worked with The Academic on previous singles “Kids (Don’t End Up Like Me)”, “Acting My Age” and “Anything Could Happen.” It was shot at the derelict Waterworld in Portrush, Northern Ireland.
Just last week, The Academic joined forces with BBDO New York and Open The Portal animation studio for a pioneering live animation event using the medium of Google Slides. The video was aired in real-time to 300 lucky Academic fans across three separate art performances.
The video featured the input and knowledge of a team of animators and the band themselves, collaborating behind the scenes to create new slides every second. Loosely on the song’s lyrics, the animation spoke of the isolation experienced throughout 2020, and the internal conflicts none of us could have predicted. Fans who weren’t able to join the livestream were redirected to YouTube to view the video and band’s interaction live. A link to the Google Slides video will be shared on YouTube imminently.
After a lengthy delay, the band return to the stage later this summer. They’ll follow a spot on the main stage at this year’s Reading & Leeds Festival with a full UK tour in Spring 2022.