Singer-songwriter Paris Paloma has shared her bold new single and video for “as good a reason”, the punchy follow-up to her Billboard-charting breakthrough single “labour”. While “labour” was a rousing anthem to female empowerment, “as good a reason” delves into the beauty and strength women find in each other and their communities. With driving, soulful vocals and powerful storytelling, Paris effortlessly weaves an inspiring narrative of strength, resilience and joyful encouragement.
Paris says; “’as good a reason’ is a love letter to the idea of women having conversations. It’s passing knowledge down to each other, in a way that helps us to move away from the male gaze and patriarchy.”
This past spring, Paris’ single “labour” ignited a wildfire of praise, catapulting her onto the Official UK Charts at #29 and seeing its Billboard chart debuts, including #13 Hot Rock & Alternative Songs, #13 Digital Song Sales, #12 Emerging Artists and #17 Bubbling Under Hot 100. The song garnered over 1.5 million streams in its first 24 hours of release, and reached 1 Million YouTube views within a few days of release. Paris Paloma was also selected by YouTube to be their featured Trending Artist on the Rise and was recently named Billboard’s May 2023 Chartbreaker.
“labour” first started gaining momentum on TikTok due to fans’ rapturous responses to the song’s lyrics, garnering millions of views, uses and shares. The attention spurs from the powerful message behind the track. “‘labour’ takes us inside a relationship where the speaker’s self-worth is once again reduced, like many people who find themselves in draining relationships with undeserving people. Taking on all the emotional labour. But it is a breaking point… it is the first time the speaker acknowledges the toxicity of these dynamics, and the song is about the escape from that relationship,” Paris says.