Self Esteem today announces details of her forthcoming second album Prioritise Pleasure and shares its title track and accompanying self-directed video. ‘Prioritise Pleasure’ pulls apart and inspects the mantra running through the core of the album, unpacking unapologetically tending to your own needs, confronting your flaws and dealing with the ways you’ve been wronged. Prioritise Pleasure is due for release Friday 22nd October via Fiction Records, and also features acclaimed recent single ‘I Do This All The Time,’ which made the Radio 1 and 6 Music playlists and was the subject of a much talked-about performance on Later… With Jools Holland.
The video for ‘Prioritise Pleasure’ was directed by Rebecca Lucy Taylor (AKA Self Esteem) and shot at The Almeida Theatre with the help of Mr Mr Films, the second in a series following ‘I Do This All The Time’.
“The song is a wide screen mantra, remembering to put myself first and in turn making myself a better, more present person. My journey to accept myself is far from over, but over the last few years some of the age old simple shit has started to finally kick in. Love yourself, be in the moment, put your needs first – that all used to feel so abstract and impossible but with a bit of will power (and writing a tonne of songs about it), I finally not only see the benefits but am actively enjoying them.
The video is of course a homage to Madonna’s blonde ambition tour and also a testament to how hard work pays off. Me and the girls in the band did lots of zoom rehearsals and us nailing this choreo was a really triumphant moment for us, and choreographer Stuart Rogers who never doubts we’ll get there.” Self Esteem says of her new single and video.
She adds that her new album, Prioritise Pleasure, is “13 songs of cleansing myself of the guilt and fear of being a woman who is ‘too much’ and replacing that very notion with a celebration of myself, of you, of being a human and the way that isn’t always easy or perfect, and that’s ok. Sorry to my parents for the lyric ‘shave my pussy, that’s just for me’ but i think it’s maybe my finest hour!”