Sam Fischer has shared his compelling and emotive new single All My Loving, which is out now and follows his recent single Hopeless Romantic, hit song This City and duet with Demi Lovato What Other People Say.

All My Loving, co-written and produced with Steve Mac during the pandemic, is a soulful and heartfelt song about having an honest conversation with yourself to do better. It builds to a euphoric and passionate chorus of declarations that showcase Sam’s powerful vocals. Sam says;

All My Loving was written with living legend and pop god, Steve Mac, in the middle of the pandemic over zoom, so anything but a big banging pop song about love was not going to be possible. The song itself came from the phrase “have an honest conversation with yourself Sam” being yelled at me. If you were in any relationship throughout the last few years you’re lying if it wasn’t uniquely challenging at times. My issue is it wasn’t a fair fight because I was absolutely the problem and also the one starting it. So, this song is both a banger and a big statement.”

LISTEN/EMBED: ALL MY LOVING

Sam Fischer has shared the official video for his emotive new single All My Loving, through RCA Records which follows his recent single Hopeless Romantic, hit song This City and duet with Demi Lovato What Other People Say.

The beautifully shot cinematic visual, directed by Harry Law, depicts Sam presenting us with a cast of characters moving in and out of the throes of every stage of love. New love, self-love and enduring love all take centre stage in the colourful and endearing video that truly matches the infectious, vibrant energy of ‘All My Loving’.

Speaking about the video, Director Harry Law says: ‘In ‘All my loving’, itself an all-encompassing and seductive title, we wanted to manoeuvre Sam in and out of love-drunk vignettes. Amongst a circus of weird and wonderful characters, Sam becomes observer, narrator and tour guide through a host of affections. From self-love to sensual love; enduring, obsessive, unconditional, innocent and more – we see that it truly is a many splendoured thing. We are all capable of being each one of these throughout our lifetimes. In the runtime of the song, we wanted to put an audience through every one of these stages. Sam’s honest and vulnerable song is a celebration of the peculiar feeling that causes it all, and we hope the film is too’.

Sam Fischer adds: ‘The concept of “All My Loving” was to show all the different types of lovers we become or encounter throughout our lives. I’d like to say the crew absolutely nailed it. so excited for you to see’

All My Loving, co-written and produced with Steve Mac during the pandemic, is a soulful and heartfelt song about having an honest conversation with yourself to do better. It builds to a euphoric and passionate chorus of declarations that showcase Sam’s powerful vocals. Sam says.

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