Susan O’Neill releases another new single in the lead-up to her upcoming solo album ‘Now in a Minute.’

Pre-order ‘Now In A Minute’ HERE
Pre-Save ‘Now in a Minute’ HERE

‘Now in a Minute’ is due for release late in September and is available for pre-order now ( Recorded over the past 18 months between Clare and Cork, with Wexford brothers Cillian and Lorcan Byrne and Killian Browne and Christian Best also on producing duties.

The album follows on from Susan’s 2021 collaboration album with Mick Flannery ‘In The Game’ which was nominated for the Choice Music Prize and the RTE 1 ‘Best Folk Album of the year’. It was the biggest independent selling Irish album that year. As well as collaborating on many songs with all of the musicians on this new album, ‘Now in a Minute’ also see’s Susan reunite with Mick Flannery on a selection of co-writes for this record.

On the album, Susan said: “I’ve been tipping away at this thing behind the scenes. Now, it is an album and it’s finished. I’m very much looking forward to sharing it with you. I had a great pleasure sharing the process with these wonderful humans who helped me manifest these recordings. Thank you to everyone who listens, comments, and supports. It means more than you know”

‘Sign of the Times’ has a mellow indie pulse that calls you back to a nineties hum, with powerful poetic lyrics soaring along the top, taking us out of time and into the everyday confrontation of how the world spins around us. This feeling is exemplified in the accompanying music video shot by Susan while visiting New York City. The video, edited by Christopher Luke, glimpses the bright lights and at times over-powering messaging constantly in sight throughout the city that never sleeps.

On the song, Susan said: “It sometimes feels that the world of media and marketing is too abrasive, it can be loud, confronting, false and unforgiving. It doesn’t ring true to me, yet somehow, it works on me. I’m the fool that digests the need for material things. I’m the person feeling inadequate against the distorted image of perfection that is portrayed to us as everyday reality. So clever are the slogans, colours & images combined to entice us into spending money we often don’t have on things we don’t need.

This song, ‘Sign of the times’ is about that. I suppose I sing about ‘all the people’ because we are all targeted. It is in reality about my own awareness of how far I will or will not let this marketing beast play a role in my life.”

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