After a series of internet-breaking teasers, The Kid LAROI unveils his new single and music video “TOO MUCH” with Jung Kook & Central Cee, out today. Listen HERE. Uniting these stars for the very first time, this unprecedented powerhouse collaboration heralds the arrival of The Kid LAROI’s full-length album, THE FIRST TIME, dropping in November. Fans can also purchase limited edition TOO MUCH CDs and new merch HERE.
“TOO MUCH” intertwines three styles, countries, and cultures with The Kid LAROI, Jung Kook out of South Korea, and Central Cee repping the UK. The track’s head-nodding bounce and glowing keys accent the back-and-forth between this trio. The momentum culminates on an instantly catchy chorus, “If we had the chance and the time to spend, would you do it again? Would you do it again? Was it too much?”
Directed by Ramez Silyan, the visual depicts the three on various covers of “TOO MUCH” magazine. Between highly stylized performance vignettes complete with elite choreography, the clip ponders love under the microscope of fame and celebrity obsession. Sharpened by a provocative edge and unshakable melody, it introduces The Kid LAROI’s next season with a bang.
The Kid LAROI, born Charlton Howard on August 17, 2003, is an Australian rapper, singer, and songwriter who has rapidly risen to fame in the music industry. With a compelling blend of hip-hop and melodic rap, he’s become a prominent figure in the global music scene. LAROI’s breakthrough came with his mixtape “F**k Love” in 2020, featuring hit singles like “So Done” and “Without You.”
He’s known for his emotionally charged lyrics and a distinctive, raspy voice that adds depth to his music. Collaborations with artists like Juice WRLD and Justin Bieber have further catapulted his career. His talent and authenticity continue to make waves in the music world.