Los Angeles indie-pop band, The Mowgli’s, are excited to announce a new virtual concert performance taking place at Brooklyn’s Knitting Factory via augmented reality on mobile phones. The new app-based platform will be available for download beginning today on both iPhone and Android devices.
In support of their virtual debut, The Mowgli’s have prepared a career-spanning set of fan favorites as the music collective marks its tenth anniversary since formation in 2010.
Says the band: “When Covid hit, like most artists, we were all concerned about not being able to play shows for a while. Luckily, this opportunity came our way, and it’s unlike anything we’ve ever done. When we saw the technology utilized to bring the performance to life, our minds were blown. Now you can enjoy a Mowgli’s concert from anywhere, directly off your phone, and maybe scratch that concert itch we’re all missing so much this year.”
By simply downloading the free app at www.onelink.to/mowglis fans have the ability to launch their digital concert-going experience on-demand wherever they please using Buzznog’s cutting edge technologies. After using the phone’s camera to virtually place the AR stage, fans can then seamlessly engage with the performance itself with a variety of interactive features including options to activate fog, lighting and other special effects on-stage; position the cameras to ensure ideal sightlines throughout each song while also offering unique perspectives across the venue space; and dial up both audience participation and background noise from the virtual crowd.
The AR performances were shot on individual green screens and recorded in isolation by each band member to help ensure the health and safety of those involved. After the performances were recorded separately, the video footage from each member was digitized and then synced with the other bandmates, while the band’s custom backdrop videos were inserted to mirror their physical live show. .
A virtual replica of the iconic music venue was created from scratch in close collaboration between Buzznog and the Knitting Factory. Buzznog, a direct-to-fan immersive platform for live events and activations, has provided solutions for entertainment properties globally including Rolling Loud Music Festival, Breakaway Music Festival, Warner Music Group, Universal Music Group, Big Machine, HSU Events, and Madison Square Garden Company, among others.
To stay up to date on The Mowgli’s please visit www.themowglis.net.