Ahead of her new album release HARD on 3rd June, Tove Styrke has released her passionate lead single YouYouYou alongside a new video, which is available now.

New track YouYouYou is an instant pop song with romantic lyrics backed by retro-tinged 80s-esque synths that bring an overall drama to the song. Tove says;

“It’s the sunrise and the sunset. It’s the drama, the romance, the big bang of the album. To me it’s an instant classic and it got all the elements that I love in a big pop song. I love the analog vibes, it almost sounds like the music on a VHS tape that you’ve recorded on over and over.”


The impassioned video was directed by Cornelia Wahlberg and shot entirely on film, which echoes the analog sound of the track. Tove says;

“I knew right away that the video was gonna have to be a dramatic portrayal of passion. I wanted to interact with people that kept changing throughout the song. I wanted it to be steamy, sexual and I also wanted to incorporate dance and use the body and movement as an expression as much as the music. We shot the whole thing on film, only using analog tricks for the effects. I think that approach fits the sound perfectly.”

Tove recently announced the release of her fourth album HARD on June 3rd through RCA/Sony Music. She says;

”I’m releasing my fourth album – ’HARD’. I can’t wait to show you this music, I think it’s the best project to date that I’ve created both as a singer, songwriter and artist.”

”Life, feelings, bodies. Everything’s hard. This album is about the pleasure and the pain, the euphoria and the misery, the love stories and the heart breaks. The contrasts. And it’s about the liberation in being a free, flawed and beautiful human.”

Tove will continue to support MARINA on her upcoming already sold-out European tour in May. Full tour dates are below:

9 May – Copenhagen, Denmark (Vega)

12 May – The Hague, Netherlands (Amare)

14 May – Brussels, Belgium (La Madeleine)

15 May – Paris, France (Bataclan)

17 May – Edinburgh (Corn Exchange)

20 May – Manchester (O2 Apollo)

21 May – Leeds (Refectory)

22 May – London (O2 Brixton Academy)

25 May – Dublin (Olympia Theatre)

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