The 20-year-old South African songwriter and musician Will Linley is making a big impact with his debut single ‘miss me (when you’re gone)’. The song has already reached 1.5 million streams and picked up 5 million views on TikTok, while extensive playlist support has included 5 international New Music Fridays at Spotify and 21 Today’s Hits at Apple Music.KFM DJ Darren Simpson has already described Will Linley as South Africa’s answer to Justin Bieber or The Kid LAROI.

Will Linley now introduces himself to UK audiences for the first time as he shares the official lyric video for ‘miss me (when you’re gone)’. Setting Will’s bright pop vocal to an immediately addictive melody, the song is both emotionally wrought and instantly memorable. No wonder, then, that the song’s teaser videos made such a big impact on TikTok and provided Will with a grassroots fanbase before he had even released an official single.

Will says, “‘miss me (when you’re gone)’ is a very personal song for me. I had met someone who I felt brought out the best part of me. The song is about me realising that I’m going to miss the person that I am when I am around her, when we can no longer be together.”

A growing audience is discovering Will’s charms, and connecting with his engaging blend of raw, universally relatable lyrics and direct pop hooks.

He adds, “I put my own feelings into my songs, but I know that so many of those feelings are universal and true for others. It’s my hope that listeners can find some form of connection with the lyrics. If someone feels seen or heard from listening to one of my songs, that’s incredible. For me, it’s about being open and honest and if I can impact someone’s life in a positive way that’s amazing. I think that’s the most beautiful gift that could come from all of this.”

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