Aitch has floored fans with impactful new offering “Raw.” The freestyle lands in the wake of his chart-topping collaborative single “Rain”, with AJ Tracey – which is still in the UK Top 20 weeks later and on the verge of platinum status.
A reminder of Aitch’s lyrical prowess and versatility, “Raw” sees the 20 year old talent spitting his way through a declaration of confidence and truth; a recap of his success so far. The single (produced by Whyjay and Sangy) lands with a dark and moody visual (directed by KC Locke)- leaving the viewer on edge and hooked on Aitch’s every word. Hidden in a dark warehouse, Aitch is seen caught in the spotlight for brief moments throughout, in a horror movie-esque visual that sees him remain focused despite something lurking in the darkness. It’s a mission statement from the young rapper, who has marked himself as one of the most exciting talents in the UK right now: “Young Aitch, Big Boss, I’m The Captain.”
Awe-inspiringly adapting his trademark flow to any beat, Aitch is undoubtedly one of the biggest success stories of the last year. Covering The Guardian Guide last month, and garnering support from the likes of NME, The Face, GQ, Vogue, Clash and beyond, Aitch is fast becoming a house hold name – even Stormzy and Ed Sheeran are fans. Debut offering “Straight Rhymez’‘ has now garnered well over 19 million views, being credited as the video that propelled the then teenage Aitch, into the limelight.
Since then Aitch, with the help of his team Northern Quarterz, has gone on to make a solid mark on the scene nationally, he is YouTube’s ‘Artist On The Rise’, has a Brit Award nomination under his belt and a Global Award win for ‘Best New Artist.’ His video for single “Taste (Make It Shake)” has accrued 28M views, and at one point he even featured on four songs in the UK Official Chart at one time. A keen collaborator and integral part of the UK Rap Scene, Aitch has seen huge success with his features on Young T and Bugsey “Strike Me A Pose”, Russ x Tion Wayne “Kesha Becky (Remix)”, Ed Sheeran “Take Me Back To London” and more recently alongside DigDat on “Ei8ht Mile.”
2020 has already seen huge success for Aitch, and fans and critics alike are continually anticipating his next move.