Alex Mali, Music, New Single, I Know, TotalNtertainment

Alex Mali revealse new single ‘I Know’

  A track showcasing the dreamy vocals of Mali over bouncing beats, Alex Mali’s sound fits into the 90’s R&B scene as well as it does today, a welcome dose of feel good R&B at a time society really needs it.

Alex Mali makes welcome inroads into 2020 today with the reveal of vibe heavy new offering, I Know.  A track showcasing the dreamy vocals of Mali over bouncing beats, Alex Mali’s sound fits into the 90’s R&B scene as well as it does today, a welcome dose of feel good R&B at a time society really needs it. Speaking on then release, Alex Mali states:

I’ve been in dark times where I felt as though I’m not good enough or I wouldn’t make it to where I want to be. Whenever I thought I was actually getting somewhere in life, SIKE – I’m knocked a couple steps backward and goals seemed further away. This track was just a reminder to myself that I can and have come out of trash circumstances even stronger than going into them. It’s my motivation to keep climbing, remain confident, always look for the light/positivity and I hope I can give that same energy to everyone else out there.  

Having gained support from the likes of FADER, Pitchfork, Wonderland, CLASH and more, Alex Mali is cementing herself as an artist to watch in 2020.  Look out for more very soon.

 More on Alex Mali….

Brooklyn-born singer and songwriter, Alex Mali, is a multi-talented independent artist who puts a breathtaking spin on modern R&B. Her ballads are influenced by an electric assortment of genres with undeniable demonstration of strength in melodic and lyrical ability. Raised with a very rich heritage stemming from a Jamaican mother and a Trinidadian father, she stands above the crowd—scoring spots on popular playlists such as New Music Friday, Alternative R&B, Fresh Finds and more.

Alex grabbed the attention of tastemakers and fans pretty quickly with her 2017 release of the Melo X assisted “Hoity Toity”.  Her indie release amassed nearly 4 million collective streams across Spotify and Apple Music and strong support from Apple being consistently premiered and championed by Ebro and Nadeska on Beats1.  In 2018, Alex Mali appeared at the VFiles #NYFW SS19 Runway Show for an unforgettable vocal performance alongside Lil’ Kim at the Barclays Center, landed several syncs including a placement in the star-studded Netflix Film “AFTER PARTY” and landed a spot on Sprite’s #GetVocal Commercial worldwide, which premiered during 2018 BET HipHop Awards.

After taking a step back to complete her first body of work, Alex showed up big in 2019 with the summertime release of her debut EP “Sweet & Sour”. From the cover art designed by Alex to writing of each song and powerful vocals performed on each track, Alex cemented her position as new R&B female to watch.  The EP has garnered support from tastemakers and celebs like Justine Skye, Slim Thug and Kylie Jenner who included its stand-out track “Obviously” in numerous posts across her social platforms.