With three consecutive double-Platinum singles and another pair of Platinum-certified tracks, Ananya Birla is India’s leading English-language popstar. Her reputation is going global too, leading to 500 million+ streams to date, an MTV EMA nomination, and collaborations with artists such as Sean Kingston and Afrojack. Her international profile is now set to receive another boost as she shares the new single ‘Caught Up’. Listen HERE.
With ‘Caught Up’, Ananya Birla brings together elements of vibrant modern R&B, pulsating Afrobeats rhythms and some classical Indian instrumentation to deliver a moment of world-facing contemporary pop. Her voice is sweet, sensual and seductive but her lyrics tell the cautionary tale of a toxic relationship. It’s one in which co-dependency, miscommunication and force her to face an uncomfortable truth: “I’m bad for you and you’re bad for me too.” The music video is shot within the confines of a room; the physical confines metaphorise the constraints of the relationship and the inability to walk away from it.
She says, “As an artist and as a human, I am constantly trying to do better and be better. I have spent the last couple of years really experimenting and honing in on a distinct new sound. When the pandemic hit, I was stuck in the USA due to the flying restrictions for more time than I had planned for. Being away from home and family, made me grow fonder and appreciate home even more. I wanted to find a way to bring that taste of India into my soundscape in a non-stereotypical, integrated kind of way. After months of iteration, when we finally got it, I just knew it felt right! ‘Caught Up’, is the first song in this new soundscape and I absolutely cannot wait for all of you to hear it and everything that’s to come.”