Today, 22-year-old singer-songwriter and rising artist-to-watch Ashley Kutcher unveils a new single and music video, “Favourite What If.” The Clyde Munroe directed video is a dreamy montage telling the story of past lovers through shots of their intimate moments spent together. The song is out now via Darkroom/ Interscope Records.
On the meaning behind “Favorite What If,” Ashley shared, “This song is reminiscent of all the great times you’ve had with someone you’re no longer close with. I feel like people will easily relate since we’ve all had a situation where we feel plagued with thoughts of what could have been.”
On the track, dreamy guitar ebbs and flows underneath her intimate delivery. As if reading right from her diary, Ashley carries a confessional chorus with poignant power, “And I wish I told you everything I told myself I would. You left a mark on my heart, but never on my lips, and now you’re just my favorite what if.” The accompanying music video translates her vivid storytelling into a compelling display on screen.
Engaging her audience early, she increased anticipation for its arrival on TikTok with a “demo leak” post in April, amassing 315K views. Earlier this month, she previewed the mastered song in her car for another post and racked up over 500K views.
The single arrives on the heels of “If I Could.” It has already gathered over 1.3 million Spotify streams and 106K views on the music video. In addition to looks from Notion, Euphoria and more, she sat down for recent interviews with 1883 Magazine, Darkus, W!ZARD Radio and The Student Pocket Guide.
Her breakout song “Love You From A Distance” has amassed over 27M combined streams across Spotify and Apple Music, and earned placement on highly coveted playlists including Pop Rising, Fresh & Chill, Alone Again, and more. With nearly 35K TikTok creates under her belt, and radio placement from BBC Radio 1’s ‘Best New Pop’ and Sirius XM’s ‘The Pulse’, Ashley has officially taken the plunge into her new career as a musician. While continuing to impress the world with her songwriting abilities, she is hard at work preparing for her debut project out later this year via Darkroom / Interscope.