Just when you thought they couldn’t go any bigger, six-time GRAMMY® Award-winning, genre-bending pioneers Black Eyed Peas unleash a blockbuster new single and music video entitled “HIT IT” featuring Saweetie, & Lele Pons. The track brings together an icy multiplatinum hip-hop force of nature and Latin music’s hottest rising star for a once-in-a-generation collaboration with the Los Angeles disruptors.
Listen to “HIT IT” HERE.
The track bounces along on a thick bass line and steady beat as Black Eyed Peas trade airtight verses punctuated by their signature clever and quotable bars. Lele Pons heats everything up
with a bilingual cameo and the command, “Baby, let’s go one more time,” before Saweetie practically freezes the 808s with raunchy and raw rhymes of her own.
The track stands out as the trio’s first new music since the 2020 smash “GIRL LIKE ME” [with Shakira]. The gold-certified anthem has generated over 340 million streams and 463 million YouTube views on the music video. Meanwhile, the group’s triumphant comeback album, TRANSLATION, has racked up over 5 billion total streams and views thus far. It houses three #1 hits, including the double platinum record-breaking “RITMO” with J Balvin, gold-selling “MAMACITA” with Ozuna and J. Rey Soul, and “FEEL THE BEAT” with Maluma.
To date, Black Eyed Peas have sold over 50 million albums worldwide and notched numerous number ones. Their next chapter begins now.