After releasing his final single of 2020, ‘Baka Baka’ in December, Brixton-based Turkish artist Emir Taha unveils his new single ‘Kendi Yoluna’. Co-produced with Jay Moon (Duckwrth, Joy Crookes), the track is the third single taken from Emir’s upcoming EP ‘Hoppa pt.2’, out on 5th March.
Kendi Yoluna, meaning “everyone goes their way”, is a continuation of Emir’s versatile lyricism, breaking down his own personal experiences with the perfect Turkish proverb. A syncopated, multicultural beat, the track is carried by Emir’s smooth, Timberlake-esque vocalisation.
“Kendi Yoluna is about telling someone to let you go because you already invested your all in someone else. Kendi Yoluna means ‘everyone going their way’, the song repeats the phrase in the chorus almost making sure the opposite side doesn’t have any expectations from you.”
Following the release of his breakthrough single ‘Huyu Suyu’, Emir’s alt. R&B vision has captivated a highly engaged and loyal fanbase, casually picking up a No.1 in Turkey and boasting over 30M streams for his debut EP ‘Hoppa pt.1’. With co-signs from D.C rapper Wale and Benny Blanco, Taha’s respect for identity and cultural heritage has given him a fresh perspective on lo-fi R&B, fitting in the same leftfield realm as pop pioneer Jai Paul.
While Emir’s debut ‘Hoppa pt.1’ was a gracious introduction to the duality of his east and west identity, the forthcoming EP ‘Hoppa pt.2’ shows off a darker side. The second installment is about processing who he is when he is away from home and reconnecting with his culture.
Taha’s penchant for an alternative brand of R&B pits hip-hop elements against Turkish melodies, with a similar otherworldly, brooding vibe as artists such as The Weeknd. Born in the coastal city of Antalya, Emir rarely settled down into one place. He found a constant in the classical guitar, which he picked up at a young age, inspired as much by Anatolian psych-rock legend Barış Manço as by Eric Clapton and Sting.
Emir’s mission is simple – do for Turkish music what Rosalía has done for flamenco, bring the tradition to a worldwide audience. He wants to celebrate his heritage, with no compromises.