GRAMMY-winning Irish-American rapper, singer & songwriter Everlast officially announced Embers to Ashes, his first album in eight years out August 28 on his own Martyr Inc Records, in partnership with Thirty Tigers and Regime Music Group.
Produced by Yelawolf, mixed by Chris Lord-Alge, and with cover art by award-winning Tristan Eaton, the Americana and bluesy roots-rock album tells tales of glory grasped and lost, the sudden swerves that change a life’s trajectory, and hard-earned wisdom and warnings.
Also out today is second single ‘My Hollywood,’ a lighter hearted take on the ups and downs of success in the entertainment world, following the first single and music video for ‘Stones,’ a journey from self loathing to self healing and forgiveness. Listen to ‘My Hollywood’ HERE
There are two mantras Everlast keeps close: whatever’s happening is inevitable, and this too shall pass. The philosophy comes into focus on Embers to Ashes, shaped by a decade that saw his Los Angeles home burn down in the 2018 Woolsey fire, the pandemic, a divorce and more.
But the seed was planted a decade before. In 2015, Everlast was in Berlin with plans to head to Paris for Eagles of Death Metal at Le Bataclan, and ended up staying to catch Yelawolf instead. That night, Yelawolf told him he’d love to produce a record for him, just as news started coming through that something bad had happened in Paris. Ten years later, they connected in Nashville to make Embers to Ashes, with Yelawolf producing – encouraging him to bring in co-writers like David Ray (Jelly Roll, Teddy Swims).
Songs like the pensive ‘Losing Man’s Game,’ the bittersweet ‘Love Don’t Heal,’ and even the bouncy ‘Broken Heart for Hire’ find him confronting the phases of heartbreak, from hurt to rage to numbness. Narrative pieces like the murder ballad ‘Never Coming Home’ and the thoughtful ‘Happy You Can Cry’ — a reflection on the meaning of freedom through the life of a woman down on her luck — fit comfortably in the tradition of honest, Springsteenian glimpses at American life. And, of course, Everlast’s story enters into fray, too. On ‘1987,’ he recalls a simpler time of hanging out on the west side of the valley, right before he made a record with Ice T and — ultimately — endures through life’s deepest lows on ‘Embers to Ashes.’
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