Unassumingly authentic Irish singer-songwriter Gavin James, whose songcraft has been the key to unlocking 1.5 billion streams, 6 million monthly listeners at Spotify, 32 Platinum and Gold records across the globe, and a top 20 UK airplay chart position, releases brand new single ‘Greatest Hits’ .
Previous single ‘Sober’ became a staple at BBC Radio 2, establishing itself for a lengthy 6 weeks on the A & B playlists. The ballad also found its feet at Spotify and Apple Music, surpassing 2.5 million streams across platforms, leading to a torrent of press support, including a digital cover feature with FAULT Magazine and support from other fashion webzines including Wonderland, EUPHORIA and tmrw magazine. The single’s momentum hit stratospheric proportions when Gavin performed a stripped back, string-assisted version of the song on the first ever episode of Ireland’s new primetime live music show ‘The Heart of Saturday Night’.
Sonically, new single ‘Greatest Hits’ is a far cry from Gavin’s previous releases. Co-written by Ollie Green (Freya Ridings, Lewis Capaldi), who had a hand in Tom Grennan’s number 1 album ‘Evering Road’, and Fiona Bevan who co-wrote One Direction’s number 1 hit ‘Little Things’ with Ed Sheeran, at its heart it remains an emotionally captivating break-up song, but musically it harks back to the 80s.
Co-produced by Ivor Novello-nominated songwriter Mark Ralph (Years & Years, Clean Bandit, Jax Jones), ‘Greatest Hits’, with its chugging bass synths, racing percussion and melancholic lyrical content, twists and turns like a twilit DeLorean, as Gavin reminisces “and now I’m on my own, I just dance along to our greatest hits”.
Gavin comments on the new single, “’Greatest Hits’ is about the memories you are left with when you break up with someone. It’s about only remembering the good parts and forgetting the bad parts (the B-sides). It’s very synthy and waaaay different than anything that I’ve EVER released… but I’m buzzing for people to hear if x”