Today, alt-pop sensation girli launches her brand new interactive online experience the girliverse. She will also be hosting a livestream Q&A in her Discord server to celebrate the launch of the girliverse, showing the first reveals of the new website to viewers.

Taking inspiration from the music video for her song ‘Matriarchy’, the title track from her forthcoming new album due out Friday 17th May, Matriarchy Mansion is brought to life in a vivid digital dollhouse full of items, accessories and secret clues that unlock a wide range of special features that make up the girliverse.

Set across three floors (lounge, bedroom, walk-in wardrobe), the girliverse is a new focal point for girli’s passionate and loyal community of fans to interact, socialise and keep up to date with the latest happenings in Matriarchy Mansion.

In the beautifully decorated lounge, users can explore portraits of girli’s most inspirational LGBTQIA+ figures from throughout history, check out some of her favourite books, as well as access the 90s style TV with a bespoke channel list of her latest music videos. The bedroom has fan art adorning the walls, a diary with girli’s latest personal updates, a classic Windows XP PC with exclusive behind the scenes photos and a Tracklist Treasure Hunt of her new album Matriarchy. Lastly, the walk-in wardrobe features brand new items from the Matriarchy merch collection, as well as copies of her upcoming new album available to order through the online store.

There are also various secret clues dotted around the girliverse. Users can communicate while on the site using the built-in Discord pop-up on an exclusive channel where they can share these clues to unlock hidden features.

A truly unique experience, the girliverse allows fans to delve into the bright and colourful world of girli like never before.

Speaking about the full range of features available within the girliverse, girli says: “Fans can explore three rooms: my bedroom, living room and my walk-in wardrobe. Each are full of super fun interactive features; they can have a look on my computer and find loads of photos from tour, they can read my diary entries, they can see all of my favourite women & LGBTQ+ figures from history in pictures on the walls, they can visit my library and see what book I’m reading at the moment and they can have a look on my 90s TV and watch my music videos.

“My new album Matriarchy is all about community, so having a digital space for fans to come together and learn and play was something I wanted to share.”

Matriarchy, girli’s new album, feels like a rebirth for the celebrated, multi-faceted artist. girli further explores her sound and takes the reins with full creative control, truly cementing her place as a cult figure.

Previously released singles from the new album include ‘Crush Me Up’, a vivid exploration of the intoxicating allure of infatuation, heartbreak’s finest contender ‘Nothing Hurts Like a Girl’, girli’s commendation to self-love ‘Be With Me’, and the album’s title track ‘Matriarchy’, an anthem of queer power.

As well as on digital streaming platforms globally, Matriarchy will be available in physical format via select retailers: on black vinyl LP, picture CD and pink cassette tape. In addition, fans can pre-order an exclusive pink marble vinyl directly from girli’s website.


To celebrate the release, girli will be travelling the UK for a selection of in-store performances at record shops across the country. See below for the full list of dates:

May 17: Jacaranda, Liverpool
May 18 (12pm): Assai Glasgow
May 18 (6pm): Assai Edinburgh
May 19: Vinyl Whistle, Leeds
May 20: Bear Tree, Sheffield
May 21: Rough Trade, Bristol
May 22: Rough Trade, Nottingham
May 23: Rough Trade East, London

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