J KEYS brings rock star energy and the power of positive thinking to the UK dance scene. It’s a determined stance which is leading to ever greater things, with his recent single ‘Mad About You’ receiving support from Kiss Future Anthems, which adds to previous achievements including multiple Top 10 singles on the Official MTV Club Charts, a #1 on the Official Downloads Chart, and support from BBC Introducing. Capitalising on the moment, J KEYS now drops another irresistible banger with the new single ‘Red Flag’. Listen HERE.
‘Red Flag’ moves in the space where electrifying underground house and pop-leaning accessibility flow in tandem. It sees J KEYS infuse a relentless four-to-the-floor beats with intricate and inventive sonic touches. It’s a track which fast-forwards us to the most thrilling and most dangerous time of the night – the small hours when now is all that matters, consequences be damned.
‘Red Flag’ and ‘Mad About You’ are indicative of J KEYS’ creative approach – a disregard for genre conventions, a flair for controlled and articulated emotions, and crafting specific atmospheres for different environments.
J KEYS’ rise is a story of self-belief, taking a chance, and seeing what comes of it. Producing and DJing for the sheer joy of having fun with his friends created more and more opportunities, and he relished everything that came his way. Those openings enabled him to raise his game, such as collaborating with Max-A-Million, performing at Ibiza Rocks, and cultivating a growing viral following on TikTok.
Beyond a mere triple-threat, the Essex-based artist, producer and DJ is also a CEO (of his own Money Music Group Records), a fashion entrepreneur (J KEYS Clothing), an events host (the Secret Paradise boat party in Ibiza) and an actor (most recently featuring in ‘Bermondsey Tales: Fall Of An Empire’).
Still dreaming big – like his ambition of collaborating with Calvin Harris – J KEYS’ story is sure to unfold in ways that even he hasn’t yet thought of. Jump on board and come along for the ride.
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