Three-time GRAMMY® Award-nominated and BRIT Award-winning multi-platinum singer, songwriter, and guitarist James Bay is joining forces with food bank donation platform Bankuet to raise vital funds to feed the increasing number of people forced to turn to food banks this winter.

Almost a million people used a food bank for the first time between April 2022 and March 2023. December 2022 was the busiest month on record for food banks in the UK, with a food parcel being distributed every 8 seconds. Greenwich Foodbank, one of the busiest food banks in the UK has witnessed a 50% increase year on year each Christmas. According to its CEO, Jamie Ginns: ‘Christmas 2023 is predicted to be the toughest yet.’

As the cost-of-living crisis continues to bite in the UK, James Bay will help kick start Bankuet’s Christmas 2023 #GiveFoodGiveJoy appeal. Born out of a simple desire to help tackle food poverty, Bankuet’s mission is to get food banks what they need when they need it, and to making donating to food banks more accessible.

Food banks report seeing more people unable to make ends meet through their doors, from students to nurses, teachers and police officers, as well as young people starting out on the career ladder.

Commenting on the fundraiser, James Bay said: “I’m joining forces with Bankuet to help feed not only the growing number of people who are having to rely on food banks but those on low incomes faced with the choice of heating or eating this winter. Despite the UK being the sixth richest country in the world, millions are struggling to access the food and personal items they need and are turning to food banks for support with Christmas presents this year. As a new dad, I cannot imagine what it feels like to be in that position, and I just wanted to do something to try and help.”

Tickets for this special show, on November 7th at London’s Lafayette in Kings Cross will go on sale on Wednesday 18th October to those on the James Bay and the Bankuet mailing lists

Remaining tickets will go on general on sale on Friday 20th October

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