After earning high profile support from the likes of Abbie McCarthy, CLOUT and Amazing Radio in the first stage of her career, Jewelia is now emerging with a grander artistic ambition as she builds towards the April 19th release of her second album ‘Little Wins’ via Pretty Decent Music. She now fires into 2024 by unveiling ‘Invisible Wall’, the latest single to preview the record. Listen HERE.
‘Invisible Wall’ sees Jewelia whipping up an alchemist’s pot of sonic influences, bringing together nostalgic ‘80s synth-pop, throwback ‘90s elements and the conversational lyricism of the early 2000s indie-pop crossover scene. But while those reference points beam large throughout the track, they’re wielded with playful disdain for simple categorisation, instead achieving a future/retro hybrid of sparkling and quirky alt-pop that will speak to fans of Caroline Polachek, Goldfrapp or Yeah Yeah Yeahs. Jewelia’s vocal also possesses an alluring appeal as it seemingly effortlessly switches between almost spoken word poetry and powerful, hyper-expressive delivery.
Jewelia says, “I’ve always wanted to dig deeper into a retro pop sound and imagery. I actually wrote ‘Invisible Wall’ back in 2017, and it stayed in the vault up until last year, when I realised that it fitted perfectly within the concept of my new album. In video games, an invisible wall is a boundary that limits where the player can go, even though there’s nothing physically there to stop them. It seems like the perfect analogy for the pre-guided life pathways that society tends to force us into, but also for self-limiting thought patterns, both of which are driving ideas behind the concept of ‘Little Wins’.”
That idea resonates with feelgood fervour throughout the twelve tracks that feature on the ‘Little Wins’ album. Whether through aspirational social media posts or the latest hit drama series, society pushes the message that we can achieve whatever we want, if only we believe enough and work hard and hustle and grind. Yet we all have limitations that restrict our ability to make those things happen and they’re certainly not indicative of any personal failings. Ultimately those ambitions might not be entirely fulfilled, but what we achieve on the way – and often in the face of immensely challenging situations – is well worth celebrating.
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