Jords has released ‘Rudeboy Ting’ – a track penned as a proud love letter to London and the Croydon artist’s roots, an anthem for feeling confident in where you’re from and where you’re going. Over his smooth hybrid of hip-hop and R&B sounds he spits assertively, “it’s a rude boy ting, in the same ends, might change whips but I’ll never change friends.”
Having experimented with an afro-cuban influence in the instrumental, Jords says, “For Rude Boy ting, I just want to bring the sound home. Global but local. Greezy but handsome.” That’s the essence of Jords – his ambitions are worldwide, but he’ll always remember his roots. Listen here.
2021 has been a fantastic year for Jords. He recently recorded an epic freestyle which aired on BBC3’s Tonight With Target, and has teamed up with Izzy Bizu and notorious grime legend D Double E for his recent single Old School Flex, which transported listeners back to the early 2000s with its infectious garage beat. Plus, in a first for tastemaker platform COLORS, he recorded a unique medley of tracks from his acclaimed Almost An Adult mixtape as part of their Encore series.
Following up a sold-out show at Notting Hill Arts Club last year, Jords took to the stage at Hoxton’s Colours recently for his sold out show, which Clash described as ‘Jords proves himself to [be] an absolute all-rounder.’
Jords has also launched Pickni Uniforms alongside his childhood friend Jamahl Rowl, an initiative which offers hundreds of secondary school children on free school meals a free school blazer – just one example of the many ways Jords recognises and gives back to the city that raised him.
With Jamahl by his side once more, Jords turned his capable hand to podcasting, and launched his Almost A Conversation series, where he sits down with friends to shed light on the conversations that we all should be having. Ranging from mental health, to grief, love, and relationships as an extension to the themes explored in his music, the podcast emphasises the importance of having healthy and open conversations with others, with guests including Joy Crookes, George The Poet, and Big Zuu.