After years of gruelling vocal rehabilitation, Joseph Reuben recentl
It’s a style which informs his debut EP ‘Welcome To Dreamland’, which is released alongside a cinematic video for his new single ‘Life In Colour’. LISTEN HERE.
‘Life In Colour’ provokes a powerful emotional reaction as Joseph forges a vivid cinematic flair that’s rooted in his background as a composer for film and television. His lyricism paints an equally potent picture, his words seeking the kind of life-altering, perspective-changing, all-encompassing love that perhaps only truly exists in fiction.
Joseph says, “‘Life In Colour’ is about wanting to experience the full cinematic version of life and romance. I wanted to describe the feelings I got as a kid watching movies and wanting to live in them. It’s about searching for a great, cinematic romance only seen and described in films. Hence the overly romantic and expressive nature of the lyrics.
It’s wanting to feel what everyone talked about as I was growing up, but I never felt anything. I felt very alone in not feeling the way others did. Maybe I was expecting to feel too much, too big a feeling? So I just wrote about truly yearning to feel something.”
The ‘Life in Colour’ video personifies the radiant strength of feeling of the song. Its moods are captured with its ever-evolving aesthetic, moving quickly from film-noir style black-and-white imagery to a widescreen feast of amplified, saturated colour. Its sumptuous glamour is heightened Joseph is seen driving a vintage Mercedes, borrowed from his friend Daisy Lowe.