KIDDO has collaborated with producer-duo JIM OUMA to create her new single ‘Bang My Head’. The track looks set to continue KIDDO’s rich run of form after featuring on Hogland’s ‘Letting Go’ (16.7 million streams at Spotify); teaming up with GASHI for ‘Coming Down’ (14 million streams, the #5 most added track on Spotify); and ‘Drunk And I Miss You’ (12 million streams).
KIDDO’s tracks touch upon urban influences and vintage vibes, but most of all they’re pop. Her take on pop is super catchy and futuristic, as demonstrated by ‘Bang My Head’. In just over two minutes, the bouncy, modernist beat brings a rush of euphoria as KIDDO uses her compelling vocal to express herself as an artist who is defiant and playful, exasperatedly romantic and self-empowered. Watch the animated video created by KIDDO below
‘Bang My Head’ is a song that reflects on conflict in a relationship. He’s contente with the comfort of domesticity, but she wants to remain free to be wild and independent. It’s a lyric born from KIDDO’s own experiences.
“Everyone has been through this,” says KIDDO. “You’re totally in love and want to grow together and experience something new. You’ve invested so much into this relationship, but the other person just can’t keep up. You feel like you’re constantly banging your head against the wall. I’ve had relationships like that too, where you feel like you have to run away to avoid being suffocated by it.”
The production in ‘Bang My Head’ also toys with that concept. While KIDDO takes centre-stage with her powerful voice standing tall, some male voices are heard chanting deep in the background of the track. It’s as if KIDDO is pleading for something more, while her partner is more than happy to stay precisely where he is.
Ultimately, ‘Bang My Head’ shows KIDDO’s continuing evolution as an artist.
“With every new song, it is important for me to realise my own concept of what modern pop is,” she explains. “To find new and interesting sounds in a world where everyone thinks that everything in music has already been said, you have to approach it in a fresh way. My songs are contemporary and forward-thinking, but you can also just play them on an acoustic guitar. The combination of a classic pop song approach with new sounds and beats is my musical vision.”