Chart topping social media stars and charity campaigners LadBaby aka Mark and Roxanne Hoyle are set to make history becoming the first ever act to be allowed to rework the iconic Band Aid song ‘Do They Know it’s Christmas’.
“Food Aid”, released on 16th December will feature Money Saving Expert Martin Lewis plus a variety of yet to be announced musical collaborators. As the cost of living crisis spirals, LadBaby and Martin Lewis are aiming to raise as much money as possible to help tackle hunger and poverty.
The track is available from today .
100% of profits from the song will be donated towards the fight against hunger and poverty. 50% will go to the Trussell Trust and 50% will be donated to the Band Aid Trust.
The track was rewritten with kind permission from Bob Geldof, Midge Ure and the Band Aid Trust. To rework the track, Mark and Roxanne teamed up with Grammy winner Amy Wadge, one of the UK’s most prolific contemporary songwriters, known for her long established writing partnership with Ed Sheeran and this year’s UK Eurovision entry, to rewrite the festive song with a touch of the tongue-in- cheek humour that LadBaby are renowned for.
Mark and Roxanne said, “We never intended to release a 5th Christmas single but as ambassadors of the Trussell Trust we were not prepared to sit back and do nothing in a year when people are struggling more than ever.
The Trussell Trust, which supports more than 1,300 food bank centres, has told us that the cost of living emergency has created a ‘tsunami of need’, as people struggle to survive amidst the soaring costs of living. With need outstripping donations for the first time in its history, we need to help ensure that food banks keep going this winter.
Working households, families and disabled people are all really struggling.
So, a few months ago we approached Bob Geldof and Midge Ure and the Band Aid Trust to ask permission to rework the most iconic Christmas track of all time ‘Do They Know it’s Christmas’. And we were truly honoured when they said yes! So today we are announcing ‘Food Aid’ to raise as much money as we possibly can for the Trussell Trust and the Band Aid Trust.
We knew we needed to enlist an icon to launch this year’s campaign, and we’re so excited to announce that the people’s champion and fellow supporter of the Trussell Trust Martin Lewis is joining us on this year’s track. An exciting variety of yet to be announced musical collaborators will also be announced in due course!
We HAVE to do whatever it takes to build a future where all of us can afford to go to sleep with a full stomach. We hope everyone can support us as much as they can!”
Martin Lewis says, “When Mark and Roxanne contacted me out-of-the-blue to ask if I’d join them in Food Aid I thought they’d confused me with someone else. The nearest I’ve ever got to thinking about a Christmas number one is going to the loo on Boxing Day after too much orange juice the day before. Yet once I knew they were serious, and it was for the Trussell Trust, a hugely important charity I’ve a history with, I decided to give it a go, and do it with gusto.”
“This has been a tough year for many, prices have rocketed. Advice charities and food banks are swamped. Deficit budgeting is becoming more common – meaning even after everything has been cut to the bone – people still have less income than expenditure. It’s going to be a tough winter, and things aren’t likely to ease much in 2023. So the need to help and support people struggling across the UK is profound. Hopefully this Ladbaby song and their lyrics will raise some cash and awareness.”
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