British indie-rock group Lovejoy have today released a brand new single and video, ‘Normal People Things’.
The brilliant video was directed by Ted Nivison and filmed this summer in Los Angeles during the band’s recent run of US tour and festival dates. Nivison worked with the band previously for the video for ‘Portrait of a Blank Slate’.
Discussing the video, Will Gold said: “’Normal People Things’ is a song I wrote about things that normal people do, such as shopping, showering, occupying space, panic attacks, etc. However, there are also some things normal people do not do. This song will not talk about that.”
On the concept of the video, Ted Nivison says: “I wanted to take the concept behind the song and flip it on its head, placing the band in the weirdest form of a ‘Normal Person Thing’ which in this case was those old awkward family portraits from the ‘70s-‘90s. I really wanted to have most of the video be like a collection of living portrait photography, with only the final chorus being the moment in which they break out of it.”
In May the group released their highly-anticipated new EP, ‘Wake Up & It’s Over’ which entered the UK Album Chart at Number 5. The six track EP features the singles ‘Call Me What You Like’ (a former BBC Radio 1 Tune of the Week and their first Top 40 single) and ‘Portrait of a Blank Slate’ alongside a further four energetic indie pop songs.
The band released their debut EP ‘Are You Alright?’ in May 2021 including the single ‘One Day’, which currently boasts over 125 million streams on Spotify alone and continues to climb. They quickly followed up with ‘Pebble Brain’ in October 2021 – a second EP comprising of seven tracks which debuted at Number 12 on the official UK Album Chart based on streaming alone.
Last month the fast-rising young band played shows across the country for their latest UK tour. Earlier this year they performed a sold out UK and European tour and their first ever North American headline tour this summer performing 20 shows across the USA and Canada which sold out 25,000 tickets in just two minutes.
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