Rising British pop star Maisie Peters unveils her highly anticipated new album, The Good Witch, featuring her current single “Run,” available now on all streaming platforms. Maisie is set to celebrate the release with a special network television performance on NBC’s Today on Wednesday, June 28th, directly followed by a sold-out in-store performance and album signing at Rough Trade NYC.

Read our review here.

Commenting on the new album Maisie explains, “This is my heart and soul, my blood on the page, the collection of stories that I’ve managed to capture in the past year. A true chronicle of my life in recent history, it is my own twisted version of a breakup album and it all draws upon the same couple of months’ worth of experiences and inspirations. It ducks and weaves between the real and surreal, and centers my own universe, of which I am of course the keeper of the keys and the holder of the cards – the good witch, if you will. It goes from light to dark in the flip of a switch and I hope takes you on a journey whereby the end you feel like you’ve gotten lost in someone else’s planet for a bit.”

The Good Witch is the official follow-up to Maisie’s acclaimed debut, You Signed Up For This, and in many ways the older, wiser and scorned counterpart. Written in real time during her whirlwind 2022 touring schedule, The Good Witch serves as a time capsule for Maisie, enabling her to chronicle a period of time in which she was searching for balance between career highs and personal lows. Where You Signed Up For This was an observational, coming-of-age record, The Good Witch finds Maisie at her most introspective and self-reflective, drawing inspiration from the works of Joan Didion, J. M. Barrie, Greek mythology and Western movies; the record explores the complexities of romantic breakups, the preciousness of friendship and true value of self-worth.

Exhibiting a newfound confidence, sharper storytelling and greater artistic ambition, Maisie created The Good Witch across London, Suffolk, Stockholm, Bergen and LA, alongside Oscar GörresD (Taylor Swift, Troye Sivan), Two Inch Punch (Sam Smith, Jessie Ware), Matias Tellez (girl in red), Brad Ellis (Jorja Smith, Little Mix), Joe Rubel (Ed Sheeran, Tom Grennan) and Elvira Anderfjärd (Tove Lo, Katy Perry).

The Good Witch was introduced with vulnerable single “Body Better,” which garnered praise from Rolling Stone, Consequence, Billboard and more. “Body Better” brims with more candor and vulnerability than ever before, showcasing the evolution of Maisie’s acclaimed diary-style songwriting that’s resonated with audiences worldwide. In March, Maisie shared her buzzing breakup anthem “Lost The Breakup,” which has already amassed more than 18 million streams and counting, and saw a dazzling network television performance on The Tonight Show Starring Jimmy Fallon. Watch HERE. Earlier this month Maisie shared her poignant single “Two Weeks Ago,” a pared-back track about the moments we take for granted and the regrets that surface when they come to an end.

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