PRIYA RAGU emerged as an instant one-to-watch with her critically adored ‘damnshestamil’ mixtape
A taster of more music to come, ‘Easy’ introduces a laser-sharp pop focus into Priya’s ‘Raguwavy’ genre – a mash-up of alternative R&B, punchy electro-pop and sun-kissed summer vibes, all flavoured with sonic touches inspired by her Tamil heritage. While the alluring ‘Easy’ is so instantly addictive and possibly Priya’s biggest pop moment to date, it still highlights her inimitable blend of international influences; and a voice that excels at both soaring, soulful highs and staccato half-sung, half-rapped rhymes. In short, ‘Easy’ sees Priya
Priya says, “We tend to make things way too complicated. We don’t want to move too quickly, we don’t want to say it too fast – we expect the other to make the first step – we dance between expectation, ego and fear of rejection. I’m describing a moment where one is giving the green light but nothing is moving at all.”
As with the vast majority of her growing catalogue, Priya wrote ‘Easy’
The energising, anything-is-possible vibe of ‘Easy’ is given a spirited twist in the accompanying visual. Priya’s magnetic performance is the focal point of a story which leads to a summer-in-the-city ride in a classic BMW.
Of the video, Priya says, “Jade has translated the song beautifully into these playful, easy, and carefree visuals. You can really see how we all connected on set and how much fun we had.”